Oren Eini

aka Ayende Rahien

Oren Eini

CEO of RavenDB

a NoSQL Open Source Document Database

Get in touch with me:

oren@ravendb.net

+972 52-548-6969

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Mar 12 2006

The Making & Breaking of a Brand

time to read 1 min | 28 words

Here is a very good post about brand identity, and how a simple mistake can ruin something that took centuries to build. Recommended reading.

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