time to read 2 min | 250 words

From Wikipedia:

Innovation is the introduction of new ideas, goods, services, and practices which are intended to be useful (though a number of unsuccessful innovations can be found throughout history). The main driver for innovation is often the courage and energy to better the world.

It may be because I am not a native English speaker, but to me the word innovation also carry the idea that the new thing that was created was novel, something beyond a mere evolutionary improvement of the existing.

Given that definition, it drives me crazy to hear Microsoft talk about innovation. The main issue that I have with that is that they seem to equate innovation with work:

A lot of innovation went into this...

Yes, they do some really cool stuff, but do they really need to use the word innovation for everything? Microsoft is doing a lot of things that I would consider as hard-code innovation, the problem is that they apply this word to anything from spell checking to a new icon to rounded corner on a grid.