The Google Blog managed to piss a lot of people with their request to not use Google as a verb. The reason being the Xerox and Kleenex precedents.
I don't like the tone of their post, and I think that they are already too late. In the DNR Bulgaria show, one of the guests (can't recall who) said something to the effect of: "You can't put the exception stack on live.com and get the details."
This sentence was met with resounding shock on the part of the audiance (and me), as people to to figure out what he was meaning. Replace "live.com" with google and you get what he meant. (After anyone got that, hilarity enused... by the way).