The implications of Google Chrome

time to read 2 min | 295 words

image  So, Google is coming out with a new browsers, while at the same time they are also responsible for a large part of both FireFox and Opera's budgets.

I think that this is a very interesting development. In particular, because Google thinks about the browser as a complementary offer to what it does, or as a baseline platform, not as the actual end result.

This get really interesting when you think that in this scenario, Google can leverage what are effectively Killer Applications in order to migrate people from one browser to another. If YouTube worked better with Chrome than with IE, I think it would be a very powerful motivator to move. And Google has dozens of such high value assets.

I am pretty sure that Google will produce plugins for anything new it creates, so other browsers can work with it as well (to do otherwise is to risk monopoly charges), but if used properly, it will allow Google to leverage its own power to produce its own de facto standards, which browsers will have to follow.

The focus on creating a browser which is focused primarily on allowing application development and hosting (vs. mere browsing) is likely to aid in setting the new baseline standard of what a browser platform should provide for the web applications that are hosted in it.

From my point of view, I think that this is going to allow Google to take a much more active role in shaping the environment in which their applications are living. From that perspective, it seems like a very natural step for them.