Full speed ahead, and damn the benchmarks
What truly boggles me is how the argument for correctness in software is not applied to performance in software. I don't understand how someone can write unit tests for their yet-unwritten code (as TDD teaches us) and disregard its performance implications, at the same time. No one in their right mind could possibly say to you, "Let's define and test for correctness later, first I'd like to write some code without thinking about functional requirements." But on the other hand, how can you say to someone, "Let's define and test for performance later, first I'd like to write some code without thinking about non-functional requirements?"
It fell into my blog backlog (which is a tame black hole) and just now came up.
The reason for this attitude, which I subscribe to, is very simple. A lot of developers will do a lot of really bad things in the name of performance. But I did see, more than once, whole teams dedicate inordinate amount of time to performance, contorting the design so it resembles a snake after a fit of the hiccups and leave an unholy mess in their wake.
Add to that that most of the time performance bottlenecks will not be where you think they would, you get into a really big problem with most developers (myself included, by the way). As a result, the push to "don't think about performance" has very real reasoning behind it. As I mentioned, you should think about performance when you are designing the system, but only in order to ensure that you aren't trying to do stupid things. (Like running a server off a single user embedded database, my latest blunder). Most of the time, and assuming this is not a brand new field, you already know that calling the DB in a tight loop is going to be a problem, so you don't even get into that situation.
Another issue is that I can refactor for performance, but (by definition), I can't refactor to be correct.